How Samsung Moved Nokia‘s Cheese
Samsung moved Nokia’s case proved that necessity is a mother of all innovation. Samsung has helped extremely for the entrance of a new product in a mature market. Nokia is still betting on windows, but Samsung has started betting on an Android operating system. Low range of Smartphone’s of Samsung phone to high range is going good. Samsung also had beaten the range of blackberry phones. Nokia is facing and trying hard to regain syndicate with the introduction of some ranges of Nokia phones.
According to the TRAI, it had cleared that the level of expansion of rural telephony service affected the cost price of mobile phones.
In 2012, Samsung had overtaken Nokia in term of value and volume. According to the GfK Nielsen survey, the data had shown only urban retail sales. Urban data covers 4378 cities and town and 587, 000 villages; it nearly affects all India. At that time, Nokia was superior to other companies in the Indian mobile handset industry in term of value and volume. Unfortunately, GfK Nielsen had not shared the data of the share market. According to the research, found that neither Nokia nor Samsung had clarified the data was only urban.